Every business has a brand, whether you like it or not.
If you don’t brand yourself, others will brand you. You don’t want to be known as a sketchy, shady, bumbling marketer who’s not very good at what they do. You want to be known as an industry leader who is genuine and trustworthy.
There are a number of things you can do to brand yourself and position yourself in a positive light.
1. GET TESTIMONIALS
When you go to an industry event, you are in the perfect place to produce branding devices for your business.
If you don’t walk away from a live event with a camera or phone full of pictures and videos, you’ve missed an opportunity. Industry events are your chance to talk to other people and get testimonials from them.
Jill Veverka has taken this opportunity to get pictures with industry leaders such as Matt Lloyd, John Chow, and Norbert Orlewicz. She gets testimonials from them and shares them throughout her marketing to add to her credibility.
Show your audience that you’re connected with the industry leaders, and they’ll start to perceive you as an industry leader too.
2. BE REAL
When someone sees you online, they can’t be fully sure whether you’re real. How do they know whether you’re the same person in real life, or you’re just putting on a fake character for your online marketing?
Don’t be surprised when someone who’s followed you online meets you for the first time and is amazed that you’re the same person in real life.
In her online marketing, Jill Veverka shares pictures of her grandkids and pets. Consider sharing elements of your personal life in your marketing too. You might think it’s irrelevant to business, but it shows people that you are real and you are exactly who you say you are.
3. PUBLISH A BOOK
Jill wrote a book, 86 pages long, that she often promotes throughout her online marketing.
Being the author of a book is another great way to brand and position yourself. People are more likely to trust someone who’s the author of a book.
Don’t think that writing a book is beyond your capability, either. Jill only wrote a short book, used Raymond Aaron’s publishing company and spent $5 on a cover from Fiverr. It doesn’t need to be a big deal. Anything in print is a valuable branding device.
4. GET A WEBSITE
Although Jill has landing pages and sales pages that she uses her direct-response marketing campaigns, she also has a separate branding website.
Consider setting up a branding website that includes your bio, your blog, and lists of the products and services you have to offer. Then, whenever anyone wants to know about you, you can point them to your branding website.
5. START A COMMUNITY
Finally, Jill has a closed Facebook community, which she brands as a financial planning group. This positions her in a leadership role.
Think about what you can do to position yourself as a community leader. It can be a simple Facebook group or even a local community that meets up in person. When you do this, people will naturally start to perceive you as their leader and be more inclined to buy from you.